"Eco-point" system to which the point that can be exchanged for the gift certificate etc

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"Eco-point" system to which the point that can be exchanged for the gift certificate etc. attaches starts when the energy saving consumer electronics is bought and it for two weeks. In the television and the refrigerator, sales of a point high, large-scale product has expanded to twice or more at the previous year. The doubt "Is it really good for the environment?" greatly remains in power consumption though there seems to be a constant effect as economic measures in large-scale.

The numbers of sales of the thin-screen TV in April changed according to research company BCN because of the expansion of the proportion about 20% of the previous year on the average. It expands and two weeks from May 15 to the 28th when the system started have expanded by about 70 percent in corresponding ratio to the previous year. Especially, sales of a large-scale television more than 46 types with high point : to 2.2 times.
"Sales of a large-scale television accelerated with the eco-point" (BCN) and Iu.

Popularity gathers in the refrigerator large-scale. The numbers of sales of the chest freezer of 501 liters or more every two weeks from the 11th has expanded to twice or more corresponding period of the last year according to research company GfK Japan.
The expansion of the entire refrigerator between synchronization was about 10%.

One point corresponds to one yen in this system. Three time 36,000 point more than 46 types while attaching to 32 types and 26 types of the well selling by 12,000 points for the television. The refrigerator also has 3000-10,000 points and differences depending on the nominal size of pump. It can be thought as obtaining to buy the large one as an user.
The voice with "Even buying for an excellent product in the energy saving performance and substituting it are not' that the one of a needless nominal size of pump is bought and power consumption increases" is also persistent.

http://www.asahi.com/eco/TKY200905300166.html
http://www.asahi.com/eco/images/TKY200905300170.jpg

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